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Is search on the web broken? Issues around SEO for SME and brand managers.

In our last blog post on search we touched off the basis for search algorithms and a recent high profile case study that highlighted flaws in the system. Over the past couple of years commentators have been pointing to flaws in the way that search works- but we’ve been seeing a lot more of this recently.

Now even the top people at Google and industry leaders like the guys at SEO Moz are openly acknowledging the problems with how search works. People have figured out exactly how to game Google – and now it can be difficult to even find the website of a company when specifically looking for it.  A search for any business in most major cities, and increasing numbers of companies in different industries and professions will more than likely return 3rd party directory listings, the sites that have put some work into SEO, and an increasing number of fraudulent sites (depending on what you are looking for it could be mostly ripoff sites). Even Matt Cutts is writing about how Google needs to cut down on webspam.

So – the consensus is that there is something very wrong with search – so what does this mean for business owners and marketing managers? At Pixel Lab clients of ours are getting calls every week from SEO agencies promising to get our clients to the top fo Google rankings (although they are generally there anyway), offering to sell them links or through some other dark arts. Nowadays we advise anyone to go down this road at their own risk – its clear that Google has to sort this out – right now they seem to be doing it manually and who knows how they will automate it in the future. The best approach companies can take is to produce content or initiatives of value that people will be interested in and link to naturally. This can be a lot more fun – and less risky – than black hat seo tactics.

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Monday, January 31st, 2011 Latest, online marketing, SEO, Uncategorized 1 Comment

Creepy Santa gets all Corny for Coke

I’ve usually a soft spot for Coca Cola’s big brand foray’s into the Christmas advertising market, however this years is adding to the inclement weather and leaving me very cold.

Taking a page out of the Irish governments book and liberally applying cheese to the problem the ad is an incredibly schmaltzy stab at revitalizing their traditional Christmas outing.

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Tuesday, December 7th, 2010 Advertising, Comment, Latest No Comments