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Augmenting Reality – Because we can.

I’ve been following the augmented reality movement for a while on and off over the last few years. With a background in 3D it naturally enough looked like a novel and interesting way of motion tracking content in real time. Other than being a cool gimmick to mess around with though I couldn’t figure out where it was really going. Lately though with the explosion of smart phones and the emergence of mainstream development companies like Layar, aplications have emerged with real commercial applications, beyond being a cool throw away gimmick.

Layar app for the beetles

Don't worry they're not real...

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Subliminal Advertising – coming to an everyday occurrence near you

I fell across this great campaign by Mini today and it triggered a few thoughts. First of all that it is a great idea but secondly how effective is it as a valid advertising form. With ad saturation being at an all time high, creatives need more compelling ways to stand out in their target audiences brains, so advertising to their subconscious without them even knowing it has an obvious attraction. If you don’t know you are being advertised to you can’t put up those mental guards. The problem is though it’s an exceptionally hard thing to track.



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How to make an online review of Avatar Freaking awesome!

Just stumbled upon this absolutely class animation from Greg Mutt and Busty Kelps (Cant guarantee these are their real names!?). Incredible facial animation and voice over/ background noise. Not quite the internet sensation it should be but definitely the best things I have seen in 2011.

Wednesday, January 5th, 2011 3D, Comment, Latest, media No Comments

Keep Talking Johnnie Walker

The new Johnnie Walker ad continues one of my favourite tag lines and inspirations for any ad campaign over the past few years. “Keep Walking” . My all time favourite being the inspirational Android advert aired a few years ago.  Below is the new Marc Herremens inspired advert as well as a few other gems.

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Thursday, December 9th, 2010 Advertising, Comment, Latest, media, Uncategorized No Comments

Search sheriff to start enforcing ‘play nice’ rules online

The SEO world – the one in which companies take it seriously and are making serious money from being on the first page of Google for relevant searches – is in some respects like the wild west. As anyone will tell you who has looked beneath the hood of a sample of websites within an industry – especially the ones doing moderately well in competitive markets, anything goes- as far as you can push it – and questionable and unsavory tactics are often employed systematically.

All sorts of stuff goes on. People figure out the rules and bend them as far as possible  - because there is a lot of money to be made if you sell products/ services and can game the system. The technology behind search is pretty developed and its clear that a lot of changes are happening constantly to the algorithm.  However its also clear that despite the massive computing power and resources put into search, the algorithms haven’t progressed beyond a principle that is in some respects flawed – the value and power of links. Page Rank was developed by Sergey Brin and Larry Page to enable machines to determine the value of a websites content – essentially a subjective, human judgement. This concept underpins all search results and means that the value of a site in relation to a particular search term will be calculated by the number of links coming in from sites, and words within these links (anchor text), the value (or Page Rank) of these sites,   and other factors such as whether its a .gov/ .edu site, whether he domain is in a search-term relevant subject area etc. › Continue reading

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Wednesday, December 8th, 2010 Comment, Latest, media, online marketing, SEO No Comments