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Subliminal Advertising – coming to an everyday occurrence near you

I fell across this great campaign by Mini today and it triggered a few thoughts. First of all that it is a great idea but secondly how effective is it as a valid advertising form. With ad saturation being at an all time high, creatives need more compelling ways to stand out in their target audiences brains, so advertising to their subconscious without them even knowing it has an obvious attraction. If you don’t know you are being advertised to you can’t put up those mental guards. The problem is though it’s an exceptionally hard thing to track.



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Is search on the web broken? Issues around SEO for SME and brand managers.

In our last blog post on search we touched off the basis for search algorithms and a recent high profile case study that highlighted flaws in the system. Over the past couple of years commentators have been pointing to flaws in the way that search works- but we’ve been seeing a lot more of this recently.

Now even the top people at Google and industry leaders like the guys at SEO Moz are openly acknowledging the problems with how search works. People have figured out exactly how to game Google – and now it can be difficult to even find the website of a company when specifically looking for it.  A search for any business in most major cities, and increasing numbers of companies in different industries and professions will more than likely return 3rd party directory listings, the sites that have put some work into SEO, and an increasing number of fraudulent sites (depending on what you are looking for it could be mostly ripoff sites). Even Matt Cutts is writing about how Google needs to cut down on webspam.

So – the consensus is that there is something very wrong with search – so what does this mean for business owners and marketing managers? At Pixel Lab clients of ours are getting calls every week from SEO agencies promising to get our clients to the top fo Google rankings (although they are generally there anyway), offering to sell them links or through some other dark arts. Nowadays we advise anyone to go down this road at their own risk – its clear that Google has to sort this out – right now they seem to be doing it manually and who knows how they will automate it in the future. The best approach companies can take is to produce content or initiatives of value that people will be interested in and link to naturally. This can be a lot more fun – and less risky – than black hat seo tactics.

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Monday, January 31st, 2011 Latest, online marketing, SEO, Uncategorized 1 Comment

Shapeshifter by CharleX

It doesn’t get much better thatn this indredible short film by Charlex from New York. A technically incredible feat it begins like a typical car ad and then morphs into a surreal dream like journey that Carl Jung would be pround to pick apart!

Friday, January 14th, 2011 3D, Latest, Uncategorized No Comments

How to make an online review of Avatar Freaking awesome!

Just stumbled upon this absolutely class animation from Greg Mutt and Busty Kelps (Cant guarantee these are their real names!?). Incredible facial animation and voice over/ background noise. Not quite the internet sensation it should be but definitely the best things I have seen in 2011.

Wednesday, January 5th, 2011 3D, Comment, Latest, media No Comments

Keep Talking Johnnie Walker

The new Johnnie Walker ad continues one of my favourite tag lines and inspirations for any ad campaign over the past few years. “Keep Walking” . My all time favourite being the inspirational Android advert aired a few years ago.  Below is the new Marc Herremens inspired advert as well as a few other gems.

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Thursday, December 9th, 2010 Advertising, Comment, Latest, media, Uncategorized No Comments

Search sheriff to start enforcing ‘play nice’ rules online

The SEO world – the one in which companies take it seriously and are making serious money from being on the first page of Google for relevant searches – is in some respects like the wild west. As anyone will tell you who has looked beneath the hood of a sample of websites within an industry – especially the ones doing moderately well in competitive markets, anything goes- as far as you can push it – and questionable and unsavory tactics are often employed systematically.

All sorts of stuff goes on. People figure out the rules and bend them as far as possible  - because there is a lot of money to be made if you sell products/ services and can game the system. The technology behind search is pretty developed and its clear that a lot of changes are happening constantly to the algorithm.  However its also clear that despite the massive computing power and resources put into search, the algorithms haven’t progressed beyond a principle that is in some respects flawed – the value and power of links. Page Rank was developed by Sergey Brin and Larry Page to enable machines to determine the value of a websites content – essentially a subjective, human judgement. This concept underpins all search results and means that the value of a site in relation to a particular search term will be calculated by the number of links coming in from sites, and words within these links (anchor text), the value (or Page Rank) of these sites,   and other factors such as whether its a .gov/ .edu site, whether he domain is in a search-term relevant subject area etc. › Continue reading

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Wednesday, December 8th, 2010 Comment, Latest, media, online marketing, SEO No Comments

TED says no to meetings

Good talk from TED  about how to get a bit of meaningful work time done.  For the most part I’d have to agree with the guy. Meetings only end up getting in the way most of the time. In certain circumstances they’re a necessary evil but in general there’s no need for them. Get yourself organised and everything else starts to fal lin place.  The best analogy I’ve heard to explain how creatives work is to think of trying to keep series of plates on poles spinning.  Each plate is a specific task that needs to be completed. The more plates that are spinning at the same time, the more difficult it gets to keep them all going. You eventually end up trying to do too many things at once all the plates end up getting smashed on the floor. Thanks to nslater for that little ditty!

Wednesday, December 8th, 2010 Latest, talks No Comments

Creepy Santa gets all Corny for Coke

I’ve usually a soft spot for Coca Cola’s big brand foray’s into the Christmas advertising market, however this years is adding to the inclement weather and leaving me very cold.

Taking a page out of the Irish governments book and liberally applying cheese to the problem the ad is an incredibly schmaltzy stab at revitalizing their traditional Christmas outing.

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Tuesday, December 7th, 2010 Advertising, Comment, Latest No Comments