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Advertising

Dublin Creative Agencies Layar App

Pixel Lab spent a bit of time playing around in Layar last month to create a handy little app for Dublin based creative agencies. If you ever find yourself a little bit lost then turn on your smartphone, open the Layar app and search for Dublin Agencies. Hey presto you now can view all local agencies through your camera with a link to their site and google maps geolocation tag!

Dublin Creative Agencies Layar App

Dublin Creative Agencies Layar App

Tuesday, May 17th, 2011 Advertising, Augmented Reality, Layar No Comments

Augmenting Reality – Because we can.

I’ve been following the augmented reality movement for a while on and off over the last few years. With a background in 3D it naturally enough looked like a novel and interesting way of motion tracking content in real time. Other than being a cool gimmick to mess around with though I couldn’t figure out where it was really going. Lately though with the explosion of smart phones and the emergence of mainstream development companies like Layar, aplications have emerged with real commercial applications, beyond being a cool throw away gimmick.

Layar app for the beetles

Don't worry they're not real...

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Subliminal Advertising – coming to an everyday occurrence near you

I fell across this great campaign by Mini today and it triggered a few thoughts. First of all that it is a great idea but secondly how effective is it as a valid advertising form. With ad saturation being at an all time high, creatives need more compelling ways to stand out in their target audiences brains, so advertising to their subconscious without them even knowing it has an obvious attraction. If you don’t know you are being advertised to you can’t put up those mental guards. The problem is though it’s an exceptionally hard thing to track.



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Keep Talking Johnnie Walker

The new Johnnie Walker ad continues one of my favourite tag lines and inspirations for any ad campaign over the past few years. “Keep Walking” . My all time favourite being the inspirational Android advert aired a few years ago.  Below is the new Marc Herremens inspired advert as well as a few other gems.

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Thursday, December 9th, 2010 Advertising, Comment, Latest, media, Uncategorized No Comments

Creepy Santa gets all Corny for Coke

I’ve usually a soft spot for Coca Cola’s big brand foray’s into the Christmas advertising market, however this years is adding to the inclement weather and leaving me very cold.

Taking a page out of the Irish governments book and liberally applying cheese to the problem the ad is an incredibly schmaltzy stab at revitalizing their traditional Christmas outing.

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Tuesday, December 7th, 2010 Advertising, Comment, Latest No Comments