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Archive for January, 2011

Is search on the web broken? Issues around SEO for SME and brand managers.

In our last blog post on search we touched off the basis for search algorithms and a recent high profile case study that highlighted flaws in the system. Over the past couple of years commentators have been pointing to flaws in the way that search works- but we’ve been seeing a lot more of this recently.

Now even the top people at Google and industry leaders like the guys at SEO Moz are openly acknowledging the problems with how search works. People have figured out exactly how to game Google – and now it can be difficult to even find the website of a company when specifically looking for it.  A search for any business in most major cities, and increasing numbers of companies in different industries and professions will more than likely return 3rd party directory listings, the sites that have put some work into SEO, and an increasing number of fraudulent sites (depending on what you are looking for it could be mostly ripoff sites). Even Matt Cutts is writing about how Google needs to cut down on webspam.

So – the consensus is that there is something very wrong with search – so what does this mean for business owners and marketing managers? At Pixel Lab clients of ours are getting calls every week from SEO agencies promising to get our clients to the top fo Google rankings (although they are generally there anyway), offering to sell them links or through some other dark arts. Nowadays we advise anyone to go down this road at their own risk – its clear that Google has to sort this out – right now they seem to be doing it manually and who knows how they will automate it in the future. The best approach companies can take is to produce content or initiatives of value that people will be interested in and link to naturally. This can be a lot more fun – and less risky – than black hat seo tactics.

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Monday, January 31st, 2011 Latest, online marketing, SEO, Uncategorized 1 Comment

Shapeshifter by CharleX

It doesn’t get much better thatn this indredible short film by Charlex from New York. A technically incredible feat it begins like a typical car ad and then morphs into a surreal dream like journey that Carl Jung would be pround to pick apart!

Friday, January 14th, 2011 3D, Latest, Uncategorized No Comments

Pixel Lab digital media internship 2011

Digital Media / Online Marketing Internship

For the right student, an internship at Pixel Lab will expand her/ his understanding of online marketing, SEO, web application development and the global 3D animation/ CG art industries. The position will be multidisciplinary in nature and will focus on delivering digital marketing services through Pixel Lab, a Dublin and Cork-based Digital Creative Agency.
The position will involve working with a team of online marketing, animation and design professionals at the company office in Lower Baggott st in the center of Dublin, will be full time and ideally commencing in early-mid 2011.

-implementing seo techniques. Full training will be supplied
-client liaison
-account management
-Implementing online marketing/ social media

•    Student in Marketing or related discipline
•    Interest in online marketing/ advertising, social media and online communities
•    Strong computer application skills necessary
•    Understanding of 3D animation industry a bonus
•    Skills in desktop publishing (Adobe suite) or PHP a plus
•    Email cover letter detailing why you are interested in this position, with a CV to info (at) pixel-lab.ie

Tuesday, January 11th, 2011 Uncategorized No Comments

How to make an online review of Avatar Freaking awesome!

Just stumbled upon this absolutely class animation from Greg Mutt and Busty Kelps (Cant guarantee these are their real names!?). Incredible facial animation and voice over/ background noise. Not quite the internet sensation it should be but definitely the best things I have seen in 2011.

Wednesday, January 5th, 2011 3D, Comment, Latest, media No Comments